 | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| For Immediate Release June 13,2007 |
|
|||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Lawrenceville, GA (June 13, 2007) - When it comes to delivering real estate advertising information, online and in print, to consumers who want to buy or sell their home, no one compares to The Real Estate Book. Second to none in the industry and serving nearly 500 markets, the magazine and website continue to serve a sweet spot in the marketplace by driving business for many of its advertisers who are Realtors and helping consumers find or sell their next home. Now, it's even better for consumers and advertisers alike. The Real Estate Book, the #1 real estate media brand in the country, announced today the launch of a newly enhanced version of their award-winning companion website, RealEstateBook.com. The revamped site boasts state-of-the-art features and technology in an easy-to-use format to provide the user with an unparalleled search experience and generate the most qualified leads for advertisers.
"The upgraded RealEstateBook.com will facilitate a streamlined and simplified home buying and selling experience. The Internet is an integrated element of our core business strategy, and a cost-effective marketing solution for advertisers. The new site is enhanced to provide consumers with rich content, plus advanced mapping and filtering technology to help them make informed and better decisions, faster and easier," said Glenn Goad, Executive Vice President of Consumer Strategy at Network Communications, The Real Estate Book's parent company.
"Our advertisers will benefit from the high-quality, pre-qualified traffic we will generate for their properties," said Todd Walker, Vice President of The Real Estate Book. The enhanced RealEstateBook.com is designed to allow for easy navigation of over 750,000 home listings and provide home shoppers with relevant content needed to help them make informed decisions when buying their next home. For advertisers, the site now offers even more and easier ways for home shoppers to contact them. The new updated functionality includes:
Home sellers value The Real Estate Book because they know their advertised home is reaching an audience of interested and qualified homebuyers. Over 40,000 advertisers display 250,000+ homes, on 29,000+ pages, in nearly 500 editions, to more than 20 million readers every month. The Real Estate Book is a major provider of real estate listings to 25 distribution partners and is a part NCI's residential umbrella site, LivingChoices.com, with a growing audience of over 1 million unique visitors per month.
About Network Communications, Inc.
Network Communications, Inc. is the leading publisher of printed and online real estate information in North America. The company was acquired by Court Square Capital Partners in January of 2005. Its magazines are read by over 12 million readers in over 500 markets and deliver more than one million leads to advertisers each month. Network Communications' assets, The Real Estate Book , Apartment Finder / Blue Book , Mature Living Choices , Black's Guide , New Home Finder , Enclave , Unique Homes , Kansas City Homes & Gardens , Atlanta Homes & Lifestyles, Atlanta Home Improvement, At Home In Arkansas, Relocating in Las Vegas, Colorado Homes & Lifestyles, St. Louis Homes & Lifestyles, Seattle Homes & Lifestyles, and Mountain Living, include publications that millions of readers around the country turn to when looking for the latest information about the real estate and home design markets. Online magazine content can be accessed at www.livingchoices.com. More information about NCI can be found at www.nci.com.
Media Contact:
Tami Gross or Jennifer Houston
TMG Public Relations
E: Tami@TMGpr.com / Jennifer@TMGpr.com
P: 212.750.5755
About Us | Feedback | Contact Us | Publishing Opportunities