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| For Immediate Release June 11, 2007 |
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LAWRENCEVILLE, GA (June 11, 2007) -- Continuing its relentless pace of growth, Apartment Finder, the leading source of critical information online and in print for today's apartment seekers, announces another year of brisk expansion - firmly establishing it as America's fastest growing publication in the multi-family industry. In the past five years, Apartment Finder has expanded its presence into 31 new markets through acquisitions and start-ups. Leading Multi-family Publication and Website Experiences Increases in Revenue, Market Expansion, Online Traffic and Customer Satisfaction
This year they have driven double-digit percentage increases in revenue, amplified online traffic to its enhanced Web site, generated more qualified leads for advertisers, and have advanced customer satisfaction to its highest level. It is this type of steady growth that continues to make Apartment Finder the anchor of the multi-family division of Network Communications, Inc., the leading publisher and provider online and in print of real estate information and advertising in North America.
"When it comes to total impact through integrated media, no one compares to Apartment Finder," said Marcia Bollinger, Senior Vice President, Apartment Finder. "Because we invest heavily in original research on today's renters and how they shop for apartments, we are able to offer a cost-efficient multi-media platform to our advertisers that more effectively connects them to their best prospects - in print and on the Web - than any other media source in the industry. Our growth strategy is solidly based on four strategic pillars: prospect-focused distribution, product quality, superior-flexible service and leadership, and we are able to achieve better business results through organic growth and strategic acquisitions that further expand our geographic footprint across the country."
Integral to Apartment Finder's continued success is a steadfast focus on reaching today's renters via its proprietary prospect-focused distribution - a unique business process where apartment seekers "bump into" Apartment Finder during their daily routine - and delivering a premium full-color print magazine that generates leads for advertisers, resulting in:
Also contributing to Apartment Finder's brisk growth is the enhancement of its companion Web site, www.ApartmentFinder.com in January 2007. This leading, best-in-class website for apartment shoppers now includes state-of-the-art features and technology to provide users with an incomparable online search experience and delivers the most qualified leads to advertisers, driving a:
Also this year, Apartment Finder achieved the highest level of customer satisfaction through its superior multi-level service programs. These services include innovative lead tracking, reporting, and response tools to help properties manage their business better and, ultimately, deliver more qualified leads at the lowest possible cost to advertisers.
Adds Bollinger, "At Apartment Finder, we're committed to helping our advertisers' businesses grow. As a result, everything we do is geared towards continually setting the bar higher for ourselves. We look forward to serving as a consistent, reliable and dependable media partner to our customers."
About Network Communications, Inc. Network Communications, Inc. is the leading publisher of printed and online real estate information in North America. The company was acquired by Court Square Capital Partners, L.P. in January of 2005. Its magazines are read by over 12 million readers in over 500 markets and deliver more than one million leads to advertisers each month. Network Communications' assets, The Real Estate Book , Apartment Finder / Blue Book , Mature Living Choices , Black's Guide , New Home Finder , Enclave , Unique Homes , Kansas City Homes & Gardens , Atlanta Homes & Lifestyles, Atlanta Home Improvement, At Home In Arkansas, Relocating in Las Vegas, Colorado Homes & Lifestyles, St. Louis Homes & Lifestyles, Seattle Homes & Lifestyles, and Mountain Living, include publications that millions of readers around the country turn to when looking for the latest information about the real estate and home design markets. Online magazine content can be accessed at www.livingchoices.com. More information about NCI can be found at www.nci.com.
If you would like more information, or to schedule an interview with an Apartment Finder executive, please contact Tami Gross at 212.750.5755.